Articles
Sales & Marketing Management Magazine, "Managing Right for the 21st Century"
May 2006
In this issue, Stan Martin, CEO and founder of Adroit Consulting, suggests that the key to boosting sales is to spend more time selling. Every hour a sales rep spends on service or tech support is an hour wasted.
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The Adroit Edge Newsletter
August 2005
Read about emerging trends and how companies are addressing the challenges associated with implementing CRM strategies and initiatives.
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Sales & Marketing News, "Motivating Channel Partners - Five Actions to Drive Revenue Performance"
September 2005
Channel partners - a key element for many companies in their sales process and go-to-market strategies. Effectively managing channel partners has some unique challenges, but if you master them, they will help you to reap enormous benefits to your brand, your sales results and your customer loyalty. Read more about the 5 strategies, which if followed, will yield success.
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Consulting Magazine, ShortTakes
June 2005
Adroit Consulting's CEO talks about how consulting firms can achieve success in the middle market.
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CRM Magazine, "You've Got Questions, We've Got Answers"
March 2005
Adroit Consulting Partner Darci Moore provides the expert response to a reader's question about how a sales automation effort was not solving pricing and availability issues related to complex product sales and how intra-company transparency is required to achieve overall sales objectives.
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