Archive of Articles and Publications
Sales & Marketing Management Magazine, "Managing Right for the 21st Century"
May 2006
In this issue, Stan Martin, CEO and founder of Adroit Consulting, suggests that the key to boosting sales is to spend more time selling. Every hour a sales rep spends on service or tech support is an hour wasted.
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The Adroit Edge Newsletter
August 2005
Read about emerging trends and how companies are addressing the challenges associated with implementing CRM strategies and initiatives.
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Sales & Marketing News, "Motivating Channel Partners - Five Actions to Drive Revenue Performance"
September 2005
Channel partners - a key element for many companies in their sales process and go-to-market strategies. Effectively managing channel partners has some unique challenges, but if you master them, they will help you to reap enormous benefits to your brand, your sales results and your customer loyalty. Read more about the 5 strategies, which if followed, will yield success.
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Consulting Magazine, ShortTakes
June 2005
Adroit Consulting's CEO talks about how consulting firms can achieve success in the middle market.
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CRM Magazine, "You've Got Questions, We've Got Answers"
March 2005
Adroit Consulting Partner Darci Moore provides the expert response to a reader's question about how a sales automation effort was not solving pricing and availability issues related to complex product sales and how intra-company transparency is required to achieve overall sales objectives.
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Supply & Demand Chain Executive Online
September 20, 2005
"Organizations aiming for the same efficiency they previously achieved in the supply chain must look beyond technology to the true foundation of creating and managing demand: knowing the customer, and making operational choices and adjustments that balance the needs of the customer and the business," says Stan Martin Adroit Consulting CEO in a byline article that appeared today in Supply & Demand Chain Executive Online.
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Contact Professional Online, "5 Strategies for Creating Meaningful Metrics"
December 28, 2004
Focused on helping contact center professionals sort through the data to select metrics that drive performance, this article by Adroit Consulting Partner Darci Moore identifies roadblocks that need to be eliminated.
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Sales & Marketing Strategies & News, "CRM - More Than Just Software"
December 2004
CEO Stan Martin bylines an article that makes the case for how to survive and prosper using CRM as a business strategy that employs people and processes - and is not just focused on the technology.
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Crain's Chicago Business, "Half Decide Not to Outsource"
October 25, 2004
CEO Stan Martin is quoted on why mid-sized companies often shy away from outsourcing in an article titled "Half Decide Not to Outsource," by reporter Shruti Singh.
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CRM Magazine, "Selecting the Right Services Partners"
August 2004
"Selecting the Right Services Partners" is the title of an article in which Adroit Consulting client Janine Wilson describes the importance of choosing an operations consultant. In it she says that operational consultants like Adroit Consulting "take a step back and they look at your processes... They look at what technology can be added after you've simplified [those processes]. With an operational consultant, technology ends up being an enabler instead of a solution."
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CFO Magazine, "Head Games: Businesses are Deploying Analytical Software to get a Better Fix on Customer Behavior"
July 2004
Reporter John Goff interviewed Adroit Consulting CEO Stan Martin and executives from Adroit client companies, Woodhead Industries and Sunstar Butler for a CRM story titled, "Head Games: Businesses are Deploying Analytical Software to get a Better Fix on Customer Behavior."
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CRM Magazine, "Seven Strategies for Profiting from Customer Data"
July 2004
Adroit Consulting Partner Darci Moore and Adroit client Janine Wilson from GBC spoke to Jason Compton for his article on "Seven Strategies for Profiting from Customer Data." "With every contact center interaction, your company gleans valuable customer information. Here are the best ways to turn that data into revenue."
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B-To-B Magazine, "CRM and Top-Line Growth"
June 7, 2004
In a bylined column titled "CRM and Top-Line Growth," Adroit Consulting Partner Andrew Webb described five principles for effectively managing customer relationships to achieve revenue growth.
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Marketing News, "Marketing Consultants must deliver ROI, not best practices"
September 15, 2003
Successful Adroit Consulting engagements are extensively described in the September 1 issue of Marketing News, the American Marketing Association journal. Under the headline "Firms that seek consultants seek realistic experience," the article emphasizes the value of operational experience when helping a client to implement operational change.
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Microsoft CRM and the Middle Market
May 7, 2003
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