Adroit Consulting Facilitated Sessions at 10th Annual Sales & Marketing Executive MindXchange

Adroit Consulting, Inc., an operational consulting firm headquartered in Northbrook, hosted an interactive session and a table discussion at the Frost & Sullivan 10th annual Sales & Marketing Executive MindXchange in Anaheim, CA February 8 - 11, 2009. The four-day event brought together C-level executives to discuss the strategies and challenges of integrating sales and marketing to generate customer value-driven revenue growth.

Northbrook, IL - March, 2009

Adroit Consulting CEO Stan Martin lead a session on "Executing Operational Integration of Customer-Facing Silos." Attendees had the opportunity to share their own insights and take away:

  • Metrics of the tangible benefits of an Integrated Customer Management Model
  • Insight on using metrics -- the right metrics -- to track performance
  • Examples of partner relationship danger signs and course corrections, and
  • Template of an initial action plan to begin the transformation in an organization.

Mindful of the current economic situation, Martin covered topics that were applicable to today's business environment. Martin also hosted a discussion on "Go-to-Market Strategies" for companies with multi-channel sales and distribution models that face challenges in trying to connect with end consumers.

"We were delighted to be a corporate sponsor of this prestigious event," said Martin. "The Frost & Sullivan MindXchange model is one-of-a-kind and focused on face-to-face communication with knowledgeable peers and practitioners. In the current economic environment, businesses must tap as many sources of expert knowledge as possible to not just survive, but thrive."

For more information on the event, visit 10th Annual Sales & Marketing Executive MindXchange.

About Adroit Consulting
Adroit Consulting (www.adroitconsulting.com) is an operational consulting firm, specializing in developing strategies, implementing operational improvements and aligning business and technology. The company's practice areas include Operational Strategy, Sales Operations, Customer Support Operations and Business-IT Alignment. Adroit declares success when changes are effectively executed and operational. For more information, visit our website.

Adroit Consulting clients include:
Abbott Laboratories
Badger Meter
Bankers Life & Casualty
Bekins Holding Corp.
Blue Cross Blue Shield (HCSC)
Bosch Power Tools
Columbus McKinnon
DDN Pharmaceutical Logistics
Dearborn Capital Management
Elkay Manufacturing
Everpure (division of Pentair)
Focused Health Solutions
Acco Brands
Globe Union
Intermatic
Kerry Ingredients
Lions Clubs International
Menasha Paper
The Manitowoc Company
Philips Lighting
SourceMedia
Sunstar Butler
Synovate (division of Aegis Group,plc)
Woodhead Industries (division of Molex)
Yaskawa Electric Americas
Zebra Technologies

 

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