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Press Release
Adroit Consulting & SourceMedia Partner to Deliver Publishing Sales Case Study at Folio Conference Stan Martin, CEO of Adroit Consulting, Inc. and David Greenough, VP Business Technology at SourceMedia, Inc. will join forces next Tuesday, Sept. 25, to discuss effective practices for building and motivating a publishing sales force at the Folio Show, a national event for magazine professionals scheduled next week in New York City at the Marquis Marriott. Following its spin-off from Thomson Media, SourceMedia was determined to refocus its financial publishing circulation sales team to meet higher growth targets. A team transformation was needed to move the sales force from one focused on selling individual publications across markets to one efficiently focused on selling a variety of products to key customers who subscribed to a number of the company's targeted financial publications. The shift in focus succeeded in achieving growth targets and re-energizing a seasoned circulation sales team. Martin and Greenough will share lessons learned and insights captured from their work together in a panel discussion on how companies can realize their goals and increase revenue for their organizations. Reporters interested in the event, may register at www.folioshow.com. Martin and Greenough are available for interviews before or after the event. For further information, contact Laura Field at lfield@adroitconsulting.com or (312)-961-5054. About Adroit Consulting Adroit Consulting Clients Include: Bankers Life & Casualty Bekins Holding Corp. Bosch Power Tools Everpure, Inc. Focused Health Solutions Globe Union General Binding Corporation Health Care Services Corporation (HCSC) The Manitowoc Company SourceMedia Woodhead Industries, Inc. Yaskawa Electric Americas Zebra Technologies About SourceMedia, Inc.
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